modern · editorial

Archivo Black and Fraunces font pairing

Sans Serif headings with a serif body.

Background
Issue 07 · Field notes
Stories worth reading slowly

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in Fraunces, while the headline uses Archivo Black. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A modern twist on the classic: Archivo Black keeps headings crisp and contemporary, while Fraunces's serifs guide the eye along longer lines of text. Fraunces ships in 9 weights, so you can build captions, buttons and emphasis without adding another family.

HArchivo Black

Archivo Black is a free sans serif typeface designed by Omnibus-Type, added to Google Fonts in 2012. It comes in 1 weight.

More pairings for Archivo Black →

BFraunces

Fraunces is a free serif typeface designed by Undercase Type, Phaedra Charles and Flavia Zimbardi, added to Google Fonts in 2020. It comes in 9 weights with matching italics, and is a variable font with softness, wonkiness, optical size and weight axes.

More pairings for Fraunces →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Archivo+Black:wght@400&family=Fraunces:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Archivo Black', sans-serif;
  font-weight: 400;
}

body {
  font-family: 'Fraunces', serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Archivo Black

Everything starts with a sketch

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HArchivo BlackBLoramoderneditorial→

A modern twist on the classic: Archivo Black keeps headings crisp and contemporary, while Lora's serifs guide the eye along longer lines of text.

Built for the long run

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HArchivo BlackBBittermoderneditorial→

A modern twist on the classic: Archivo Black keeps headings crisp and contemporary, while Bitter's serifs guide the eye along longer lines of text.

More pairings with Fraunces

Good things take time

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HFrauncesBOswaldeditorial→

A classic contrast: Fraunces's serifs give headlines an editorial, trustworthy voice while Oswald's clean shapes keep body text easy to scan on screens.

The future of small business

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HFrauncesBGoogle Sanseditorial→

A classic contrast: Fraunces's serifs give headlines an editorial, trustworthy voice while Google Sans's clean shapes keep body text easy to scan on screens.

Frequently asked questions

Do Archivo Black and Fraunces go well together?

A modern twist on the classic: Archivo Black keeps headings crisp and contemporary, while Fraunces's serifs guide the eye along longer lines of text. Fraunces ships in 9 weights, so you can build captions, buttons and emphasis without adding another family.

Which font should be used for headings?

Use Archivo Black for headings at weight 400, and Fraunces for body text at weight 400. You can swap them in the pairing tool to compare.

Are Archivo Black and Fraunces free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.