friendly

Arvo and Zen Kaku Gothic New font pairing

Serif headings with a sans serif body.

Background
Issue 07 · Field notes
The future of small business

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in Zen Kaku Gothic New, while the headline uses Arvo. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A classic contrast: Arvo's serifs give headlines an editorial, trustworthy voice while Zen Kaku Gothic New's clean shapes keep body text easy to scan on screens. Zen Kaku Gothic New stays comfortable at paragraph sizes.

HArvo

Arvo is a free slab serif typeface designed by Anton Koovit, added to Google Fonts in 2010. It comes in 2 weights with matching italics.

More pairings for Arvo →

BZen Kaku Gothic New

Zen Kaku Gothic New is a free sans serif typeface designed by Yoshimichi Ohira, added to Google Fonts in 2021. It comes in 5 weights.

More pairings for Zen Kaku Gothic New →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Arvo:wght@700&family=Zen+Kaku+Gothic+New:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Arvo', serif;
  font-weight: 700;
}

body {
  font-family: 'Zen Kaku Gothic New', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Arvo

The future of small business

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HArvoBOutfitfriendly→

A classic contrast: Arvo's serifs give headlines an editorial, trustworthy voice while Outfit's clean shapes keep body text easy to scan on screens.

Ideas that travel well

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HArvoBMulishfriendly→

A classic contrast: Arvo's serifs give headlines an editorial, trustworthy voice while Mulish's clean shapes keep body text easy to scan on screens.

Good things take time

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HArvoBUbuntufriendly→

A classic contrast: Arvo's serifs give headlines an editorial, trustworthy voice while Ubuntu's clean shapes keep body text easy to scan on screens.

More pairings with Zen Kaku Gothic New

Notes from the studio

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBitterBZen Kaku Gothic Neweditorial→

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Zen Kaku Gothic New's clean shapes keep body text easy to scan on screens.

Everything starts with a sketch

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HCormorant GaramondBZen Kaku Gothic Neweditorial→

A classic contrast: Cormorant Garamond's serifs give headlines an editorial, trustworthy voice while Zen Kaku Gothic New's clean shapes keep body text easy to scan on screens.

A field guide to good ideas

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HZen Kaku Gothic NewBRoboto Slabmoderneditorial→

A modern twist on the classic: Zen Kaku Gothic New keeps headings crisp and contemporary, while Roboto Slab's serifs guide the eye along longer lines of text.

Frequently asked questions

Do Arvo and Zen Kaku Gothic New go well together?

A classic contrast: Arvo's serifs give headlines an editorial, trustworthy voice while Zen Kaku Gothic New's clean shapes keep body text easy to scan on screens. Zen Kaku Gothic New stays comfortable at paragraph sizes.

Which font should be used for headings?

Use Arvo for headings at weight 700, and Zen Kaku Gothic New for body text at weight 400. You can swap them in the pairing tool to compare.

Are Arvo and Zen Kaku Gothic New free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.