editorial

Bitter and Figtree font pairing

Serif headings with a sans serif body.

Background
Issue 07 · Field notes
Where craft meets code

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in Figtree, while the headline uses Bitter. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Figtree's clean shapes keep body text easy to scan on screens. Figtree ships in 7 weights, so you can build captions, buttons and emphasis without adding another family.

HBitter

Bitter is a free serif typeface designed by Sol Matas, added to Google Fonts in 2011. It comes in 9 weights with matching italics, and is a variable font with a weight axis.

More pairings for Bitter →

BFigtree

Figtree is a free sans serif typeface designed by Erik Kennedy, added to Google Fonts in 2022. It comes in 7 weights with matching italics, and is a variable font with a weight axis.

More pairings for Figtree →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Bitter:wght@700&family=Figtree:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Bitter', serif;
  font-weight: 700;
}

body {
  font-family: 'Figtree', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Bitter

Good things take time

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBitterBRobotoeditorial→

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Roboto's clean shapes keep body text easy to scan on screens.

The art of saying less

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBitterBNunito Sanseditorial→

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Nunito Sans's clean shapes keep body text easy to scan on screens.

Make something people love

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBitterBIntereditorial→

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Inter's clean shapes keep body text easy to scan on screens.

More pairings with Figtree

Stories worth reading slowly

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HLibre BaskervilleBFigtreeeditorial→

A classic contrast: Libre Baskerville's serifs give headlines an editorial, trustworthy voice while Figtree's clean shapes keep body text easy to scan on screens.

A field guide to good ideas

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBodoni ModaBFigtreeeditorial→

A classic contrast: Bodoni Moda's serifs give headlines an editorial, trustworthy voice while Figtree's clean shapes keep body text easy to scan on screens.

Stories worth reading slowly

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HFigtreeBLoramoderneditorial→

A modern twist on the classic: Figtree keeps headings crisp and contemporary, while Lora's serifs guide the eye along longer lines of text.

Frequently asked questions

Do Bitter and Figtree go well together?

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Figtree's clean shapes keep body text easy to scan on screens. Figtree ships in 7 weights, so you can build captions, buttons and emphasis without adding another family.

Which font should be used for headings?

Use Bitter for headings at weight 700, and Figtree for body text at weight 400. You can swap them in the pairing tool to compare.

Are Bitter and Figtree free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.