editorial

Bitter and Plus Jakarta Sans font pairing

Serif headings with a sans serif body.

Background
Issue 07 · Field notes
Notes from the studio

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in Plus Jakarta Sans, while the headline uses Bitter. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Plus Jakarta Sans's clean shapes keep body text easy to scan on screens. Plus Jakarta Sans ships in 7 weights, so you can build captions, buttons and emphasis without adding another family.

HBitter

Bitter is a free serif typeface designed by Sol Matas, added to Google Fonts in 2011. It comes in 9 weights with matching italics, and is a variable font with a weight axis.

More pairings for Bitter →

BPlus Jakarta Sans

Plus Jakarta Sans is a free sans serif typeface designed by Tokotype, added to Google Fonts in 2022. It comes in 7 weights with matching italics, and is a variable font with a weight axis.

More pairings for Plus Jakarta Sans →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Bitter:wght@700&family=Plus+Jakarta+Sans:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Bitter', serif;
  font-weight: 700;
}

body {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Bitter

Good things take time

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBitterBRobotoeditorial→

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Roboto's clean shapes keep body text easy to scan on screens.

The art of saying less

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBitterBNunito Sanseditorial→

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Nunito Sans's clean shapes keep body text easy to scan on screens.

Make something people love

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBitterBIntereditorial→

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Inter's clean shapes keep body text easy to scan on screens.

More pairings with Plus Jakarta Sans

Stories worth reading slowly

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HPT SerifBPlus Jakarta Sanseditorial→

A classic contrast: PT Serif's serifs give headlines an editorial, trustworthy voice while Plus Jakarta Sans's clean shapes keep body text easy to scan on screens.

The future of small business

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HZilla SlabBPlus Jakarta Sanseditorial→

A classic contrast: Zilla Slab's serifs give headlines an editorial, trustworthy voice while Plus Jakarta Sans's clean shapes keep body text easy to scan on screens.

Frequently asked questions

Do Bitter and Plus Jakarta Sans go well together?

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Plus Jakarta Sans's clean shapes keep body text easy to scan on screens. Plus Jakarta Sans ships in 7 weights, so you can build captions, buttons and emphasis without adding another family.

Which font should be used for headings?

Use Bitter for headings at weight 700, and Plus Jakarta Sans for body text at weight 400. You can swap them in the pairing tool to compare.

Are Bitter and Plus Jakarta Sans free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.