editorial

Bodoni Moda and Rubik font pairing

Serif headings with a sans serif body.

Background
Issue 07 · Field notes
The future of small business

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in Rubik, while the headline uses Bodoni Moda. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A classic contrast: Bodoni Moda's serifs give headlines an editorial, trustworthy voice while Rubik's clean shapes keep body text easy to scan on screens. Rubik ships in 7 weights, so you can build captions, buttons and emphasis without adding another family.

HBodoni Moda

Bodoni Moda is a free serif typeface designed by Owen Earl, added to Google Fonts in 2020. It comes in 6 weights with matching italics, and is a variable font with optical size and weight axes.

More pairings for Bodoni Moda →

BRubik

Rubik is a free sans serif typeface designed by Hubert and Fischer, Meir Sadan, Cyreal, Daniel Grumer and Omaima Dajani, added to Google Fonts in 2015. It comes in 7 weights with matching italics, and is a variable font with a weight axis.

More pairings for Rubik →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Bodoni+Moda:wght@700&family=Rubik:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Bodoni Moda', serif;
  font-weight: 700;
}

body {
  font-family: 'Rubik', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Bodoni Moda

Stories worth reading slowly

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBodoni ModaBGoogle Sanseditorial→

A classic contrast: Bodoni Moda's serifs give headlines an editorial, trustworthy voice while Google Sans's clean shapes keep body text easy to scan on screens.

Design is how it works

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBodoni ModaBRobotoeditorial→

A classic contrast: Bodoni Moda's serifs give headlines an editorial, trustworthy voice while Roboto's clean shapes keep body text easy to scan on screens.

More pairings with Rubik

Ideas that travel well

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HMerriweatherBRubikeditorial→

A classic contrast: Merriweather's serifs give headlines an editorial, trustworthy voice while Rubik's clean shapes keep body text easy to scan on screens.

The art of saying less

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HRoboto SlabBRubikfriendly→

A classic contrast: Roboto Slab's serifs give headlines an editorial, trustworthy voice while Rubik's clean shapes keep body text easy to scan on screens.

Frequently asked questions

Do Bodoni Moda and Rubik go well together?

A classic contrast: Bodoni Moda's serifs give headlines an editorial, trustworthy voice while Rubik's clean shapes keep body text easy to scan on screens. Rubik ships in 7 weights, so you can build captions, buttons and emphasis without adding another family.

Which font should be used for headings?

Use Bodoni Moda for headings at weight 700, and Rubik for body text at weight 400. You can swap them in the pairing tool to compare.

Are Bodoni Moda and Rubik free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.