editorial

Crimson Text and M PLUS 1p font pairing

Serif headings with a sans serif body.

Background
Issue 07 · Field notes
A field guide to good ideas

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in M PLUS 1p, while the headline uses Crimson Text. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A classic contrast: Crimson Text's serifs give headlines an editorial, trustworthy voice while M PLUS 1p's clean shapes keep body text easy to scan on screens. M PLUS 1p ships in 7 weights, so you can build captions, buttons and emphasis without adding another family.

HCrimson Text

Crimson Text is a free serif typeface designed by Sebastian Kosch, added to Google Fonts in 2011. It comes in 3 weights with matching italics.

More pairings for Crimson Text →

BM PLUS 1p

M PLUS 1p is a free sans serif typeface designed by Coji Morishita and M+ Fonts Project, added to Google Fonts in 2017. It comes in 7 weights.

More pairings for M PLUS 1p →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Crimson+Text:wght@700&family=M+PLUS+1p:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Crimson Text', serif;
  font-weight: 700;
}

body {
  font-family: 'M PLUS 1p', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Crimson Text

Stories worth reading slowly

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HCrimson TextBIntereditorial→

A classic contrast: Crimson Text's serifs give headlines an editorial, trustworthy voice while Inter's clean shapes keep body text easy to scan on screens.

Make something people love

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HCrimson TextBLatoeditorial→

A classic contrast: Crimson Text's serifs give headlines an editorial, trustworthy voice while Lato's clean shapes keep body text easy to scan on screens.

Design is how it works

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HCrimson TextBOpen Sanseditorial→

A classic contrast: Crimson Text's serifs give headlines an editorial, trustworthy voice while Open Sans's clean shapes keep body text easy to scan on screens.

More pairings with M PLUS 1p

The art of saying less

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HEB GaramondBM PLUS 1peditorial→

A classic contrast: EB Garamond's serifs give headlines an editorial, trustworthy voice while M PLUS 1p's clean shapes keep body text easy to scan on screens.

Stories worth reading slowly

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HLibre BaskervilleBM PLUS 1peditorial→

A classic contrast: Libre Baskerville's serifs give headlines an editorial, trustworthy voice while M PLUS 1p's clean shapes keep body text easy to scan on screens.

The art of saying less

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HM PLUS 1pBLoramoderneditorial→

A modern twist on the classic: M PLUS 1p keeps headings crisp and contemporary, while Lora's serifs guide the eye along longer lines of text.

Frequently asked questions

Do Crimson Text and M PLUS 1p go well together?

A classic contrast: Crimson Text's serifs give headlines an editorial, trustworthy voice while M PLUS 1p's clean shapes keep body text easy to scan on screens. M PLUS 1p ships in 7 weights, so you can build captions, buttons and emphasis without adding another family.

Which font should be used for headings?

Use Crimson Text for headings at weight 700, and M PLUS 1p for body text at weight 400. You can swap them in the pairing tool to compare.

Are Crimson Text and M PLUS 1p free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.