editorial

Fraunces and DM Sans font pairing

Serif headings with a sans serif body.

Background
Issue 07 · Field notes
Good things take time

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in DM Sans, while the headline uses Fraunces. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A classic contrast: Fraunces's serifs give headlines an editorial, trustworthy voice while DM Sans's clean shapes keep body text easy to scan on screens. DM Sans ships in 10 weights, so you can build captions, buttons and emphasis without adding another family.

HFraunces

Fraunces is a free serif typeface designed by Undercase Type, Phaedra Charles and Flavia Zimbardi, added to Google Fonts in 2020. It comes in 9 weights with matching italics, and is a variable font with softness, wonkiness, optical size and weight axes.

More pairings for Fraunces →

BDM Sans

DM Sans is a free sans serif typeface designed by Colophon Foundry, added to Google Fonts in 2019. It comes in 10 weights with matching italics, and is a variable font with optical size and weight axes.

More pairings for DM Sans →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Fraunces:wght@700&family=DM+Sans:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Fraunces', serif;
  font-weight: 700;
}

body {
  font-family: 'DM Sans', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Fraunces

Good things take time

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HFrauncesBOswaldeditorial→

A classic contrast: Fraunces's serifs give headlines an editorial, trustworthy voice while Oswald's clean shapes keep body text easy to scan on screens.

The future of small business

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HFrauncesBGoogle Sanseditorial→

A classic contrast: Fraunces's serifs give headlines an editorial, trustworthy voice while Google Sans's clean shapes keep body text easy to scan on screens.

More pairings with DM Sans

Make something people love

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HPlayfair DisplayBDM Sanseditorial→

A classic contrast: Playfair Display's serifs give headlines an editorial, trustworthy voice while DM Sans's clean shapes keep body text easy to scan on screens.

A field guide to good ideas

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HNewsreaderBDM Sanseditorial→

A classic contrast: Newsreader's serifs give headlines an editorial, trustworthy voice while DM Sans's clean shapes keep body text easy to scan on screens.

Frequently asked questions

Do Fraunces and DM Sans go well together?

A classic contrast: Fraunces's serifs give headlines an editorial, trustworthy voice while DM Sans's clean shapes keep body text easy to scan on screens. DM Sans ships in 10 weights, so you can build captions, buttons and emphasis without adding another family.

Which font should be used for headings?

Use Fraunces for headings at weight 700, and DM Sans for body text at weight 400. You can swap them in the pairing tool to compare.

Are Fraunces and DM Sans free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.