editorial

Merriweather and Urbanist font pairing

Serif headings with a sans serif body.

Background
Issue 07 · Field notes
Built for the long run

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in Urbanist, while the headline uses Merriweather. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A classic contrast: Merriweather's serifs give headlines an editorial, trustworthy voice while Urbanist's clean shapes keep body text easy to scan on screens. Urbanist ships in 9 weights, so you can build captions, buttons and emphasis without adding another family.

HMerriweather

Merriweather is a free serif typeface designed by Sorkin Type, added to Google Fonts in 2011. It comes in 7 weights with matching italics, and is a variable font with optical size, width and weight axes.

More pairings for Merriweather →

BUrbanist

Urbanist is a free sans serif typeface designed by Corey Hu, added to Google Fonts in 2021. It comes in 9 weights with matching italics, and is a variable font with a weight axis.

More pairings for Urbanist →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Merriweather:wght@700&family=Urbanist:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Merriweather', serif;
  font-weight: 700;
}

body {
  font-family: 'Urbanist', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Merriweather

More pairings with Urbanist

Notes from the studio

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HRoboto SlabBUrbanistfriendly→

A classic contrast: Roboto Slab's serifs give headlines an editorial, trustworthy voice while Urbanist's clean shapes keep body text easy to scan on screens.

Where craft meets code

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HBitterBUrbanisteditorial→

A classic contrast: Bitter's serifs give headlines an editorial, trustworthy voice while Urbanist's clean shapes keep body text easy to scan on screens.

Notes from the studio

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HUrbanistBFrauncesmoderneditorial→

A modern twist on the classic: Urbanist keeps headings crisp and contemporary, while Fraunces's serifs guide the eye along longer lines of text.

Frequently asked questions

Do Merriweather and Urbanist go well together?

A classic contrast: Merriweather's serifs give headlines an editorial, trustworthy voice while Urbanist's clean shapes keep body text easy to scan on screens. Urbanist ships in 9 weights, so you can build captions, buttons and emphasis without adding another family.

Which font should be used for headings?

Use Merriweather for headings at weight 700, and Urbanist for body text at weight 400. You can swap them in the pairing tool to compare.

Are Merriweather and Urbanist free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.