playful · friendly

Pacifico and Open Sans font pairing

A playful retro script for logos and hero lines; keep it short and let Open Sans read.

Background
Issue 07 · Field notes
Everything starts with a sketch

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in Open Sans, while the headline uses Pacifico. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

Pacifico adds a human, hand-made touch to short headlines and accents; Open Sans keeps everything else clear and legible. Open Sans ships in 6 weights, so you can build captions, buttons and emphasis without adding another family.

HPacifico

Pacifico is a free handwriting typeface designed by Vernon Adams, Jacques Le Bailly, Botjo Nikoltchev and Ani Petrova, added to Google Fonts in 2011. It comes in 1 weight.

More pairings for Pacifico →

BOpen Sans

Open Sans is a free sans serif typeface designed by Steve Matteson, added to Google Fonts in 2011. It comes in 6 weights with matching italics, and is a variable font with width and weight axes.

More pairings for Open Sans →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Pacifico:wght@400&family=Open+Sans:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Pacifico', cursive;
  font-weight: 400;
}

body {
  font-family: 'Open Sans', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Pacifico

Where craft meets code

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HPacificoBLatoplayfulfriendly→

Pacifico adds a human, hand-made touch to short headlines and accents; Lato keeps everything else clear and legible.

Built for the long run

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HPacificoBMontserratplayfulfriendly→

Pacifico adds a human, hand-made touch to short headlines and accents; Montserrat keeps everything else clear and legible.

The future of small business

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HPacificoBUbuntuplayfulfriendly→

Pacifico adds a human, hand-made touch to short headlines and accents; Ubuntu keeps everything else clear and legible.

More pairings with Open Sans

Frequently asked questions

Do Pacifico and Open Sans go well together?

Pacifico adds a human, hand-made touch to short headlines and accents; Open Sans keeps everything else clear and legible. Open Sans ships in 6 weights, so you can build captions, buttons and emphasis without adding another family.

Which font should be used for headings?

Use Pacifico for headings at weight 400, and Open Sans for body text at weight 400. You can swap them in the pairing tool to compare.

Are Pacifico and Open Sans free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.