Sans Serif · Google Font

Assistant font pairings

Fonts that go with Assistant — live previews, pairing ideas and free embed code.

Sans Serif7 weightsVariableby Adobe Systems Inc., Ben Nathan
Sphinx of black quartz, judge my vow
200The quick brown fox jumps over the lazy dog
300The quick brown fox jumps over the lazy dog
400The quick brown fox jumps over the lazy dog
500The quick brown fox jumps over the lazy dog
600The quick brown fox jumps over the lazy dog
700The quick brown fox jumps over the lazy dog
800The quick brown fox jumps over the lazy dog

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&@€$%

Assistant is a free sans serif typeface designed by Adobe Systems Inc. and Ben Nathan, added to Google Fonts in 2016.

It comes in 7 weights, and is a variable font with a weight axis.

It is the #80 most popular Latin font family on Google Fonts and supports Hebrew, Latin and Latin Extended characters.

With 7 weights, Assistant is versatile enough for headings, interface text and body copy.

Fonts that pair well with Assistant

Notes from the studio

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HRoboto SlabBAssistantfriendly→

A classic contrast: Roboto Slab's serifs give headlines an editorial, trustworthy voice while Assistant's clean shapes keep body text easy to scan on screens.

Ideas that travel well

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HNewsreaderBAssistanteditorial→

A classic contrast: Newsreader's serifs give headlines an editorial, trustworthy voice while Assistant's clean shapes keep body text easy to scan on screens.

Where craft meets code

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HLoraBAssistanteditorial→

A classic contrast: Lora's serifs give headlines an editorial, trustworthy voice while Assistant's clean shapes keep body text easy to scan on screens.

A field guide to good ideas

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HAssistantBPlayfair Displaymoderneditorial→

A modern twist on the classic: Assistant keeps headings crisp and contemporary, while Playfair Display's serifs guide the eye along longer lines of text.

Where craft meets code

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HAssistantBSpectralmoderneditorial→

A modern twist on the classic: Assistant keeps headings crisp and contemporary, while Spectral's serifs guide the eye along longer lines of text.

Try Assistant in the pairing tool →

How to use Assistant on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Assistant:wght@400;700&display=swap" rel="stylesheet">
CSS
font-family: 'Assistant', sans-serif;

Similar fonts to Assistant

Frequently asked questions

Is Assistant free for commercial use?

Yes. Assistant is distributed through Google Fonts under an open-source licence, so you can use it for free in personal and commercial projects, including websites, apps, logos and print.

What fonts go well with Assistant?

Good matches for Assistant include Roboto Slab, Newsreader, Lora and Playfair Display. Each of these offers enough contrast to create clear hierarchy while keeping a consistent feel.

Is Assistant a variable font?

Yes. Assistant is a variable font with a weight (200–800) axis.

Who designed Assistant?

Assistant was designed by Adobe Systems Inc. and Ben Nathan.