editorial

Newsreader and Assistant font pairing

Serif headings with a sans serif body.

Background
Issue 07 · Field notes
Ideas that travel well

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in Assistant, while the headline uses Newsreader. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A classic contrast: Newsreader's serifs give headlines an editorial, trustworthy voice while Assistant's clean shapes keep body text easy to scan on screens. Assistant ships in 7 weights, so you can build captions, buttons and emphasis without adding another family.

HNewsreader

Newsreader is a free serif typeface designed by Production Type, added to Google Fonts in 2020. It comes in 7 weights with matching italics, and is a variable font with optical size and weight axes.

More pairings for Newsreader →

BAssistant

Assistant is a free sans serif typeface designed by Adobe Systems Inc. and Ben Nathan, added to Google Fonts in 2016. It comes in 7 weights, and is a variable font with a weight axis.

More pairings for Assistant →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Newsreader:wght@700&family=Assistant:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Newsreader', serif;
  font-weight: 700;
}

body {
  font-family: 'Assistant', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Newsreader

A field guide to good ideas

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HNewsreaderBFigtreeeditorial→

A classic contrast: Newsreader's serifs give headlines an editorial, trustworthy voice while Figtree's clean shapes keep body text easy to scan on screens.

Design is how it works

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HNewsreaderBPoppinseditorial→

A classic contrast: Newsreader's serifs give headlines an editorial, trustworthy voice while Poppins's clean shapes keep body text easy to scan on screens.

More pairings with Assistant

Notes from the studio

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HRoboto SlabBAssistantfriendly→

A classic contrast: Roboto Slab's serifs give headlines an editorial, trustworthy voice while Assistant's clean shapes keep body text easy to scan on screens.

Where craft meets code

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HLoraBAssistanteditorial→

A classic contrast: Lora's serifs give headlines an editorial, trustworthy voice while Assistant's clean shapes keep body text easy to scan on screens.

A field guide to good ideas

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HAssistantBPlayfair Displaymoderneditorial→

A modern twist on the classic: Assistant keeps headings crisp and contemporary, while Playfair Display's serifs guide the eye along longer lines of text.

Frequently asked questions

Do Newsreader and Assistant go well together?

A classic contrast: Newsreader's serifs give headlines an editorial, trustworthy voice while Assistant's clean shapes keep body text easy to scan on screens. Assistant ships in 7 weights, so you can build captions, buttons and emphasis without adding another family.

Which font should be used for headings?

Use Newsreader for headings at weight 700, and Assistant for body text at weight 400. You can swap them in the pairing tool to compare.

Are Newsreader and Assistant free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.