editorial

Noto Serif JP and Barlow font pairing

Serif headings with a sans serif body.

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Issue 07 · Field notes
A field guide to good ideas

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in Barlow, while the headline uses Noto Serif JP. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A classic contrast: Noto Serif JP's serifs give headlines an editorial, trustworthy voice while Barlow's clean shapes keep body text easy to scan on screens. Barlow ships in 9 weights, so you can build captions, buttons and emphasis without adding another family.

HNoto Serif JP

Noto Serif JP is a free serif typeface designed by Google, added to Google Fonts in 2018. It comes in 8 weights, and is a variable font with a weight axis.

More pairings for Noto Serif JP →

BBarlow

Barlow is a free sans serif typeface designed by Jeremy Tribby, added to Google Fonts in 2017. It comes in 9 weights with matching italics.

More pairings for Barlow →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Noto+Serif+JP:wght@700&family=Barlow:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Noto Serif JP', serif;
  font-weight: 700;
}

body {
  font-family: 'Barlow', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Noto Serif JP

The future of small business

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HNoto Serif JPBLatoeditorial→

A classic contrast: Noto Serif JP's serifs give headlines an editorial, trustworthy voice while Lato's clean shapes keep body text easy to scan on screens.

Stories worth reading slowly

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HNoto Serif JPBPlus Jakarta Sanseditorial→

A classic contrast: Noto Serif JP's serifs give headlines an editorial, trustworthy voice while Plus Jakarta Sans's clean shapes keep body text easy to scan on screens.

Built for the long run

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HArchivoBNoto Serif JPmoderneditorial→

A modern twist on the classic: Archivo keeps headings crisp and contemporary, while Noto Serif JP's serifs guide the eye along longer lines of text.

More pairings with Barlow

Notes from the studio

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HLibre BaskervilleBBarloweditorial→

A classic contrast: Libre Baskerville's serifs give headlines an editorial, trustworthy voice while Barlow's clean shapes keep body text easy to scan on screens.

A field guide to good ideas

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HRoboto SlabBBarlowfriendly→

A classic contrast: Roboto Slab's serifs give headlines an editorial, trustworthy voice while Barlow's clean shapes keep body text easy to scan on screens.

A field guide to good ideas

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HCinzelBBarloweditorial→

A classic contrast: Cinzel's serifs give headlines an editorial, trustworthy voice while Barlow's clean shapes keep body text easy to scan on screens.

Frequently asked questions

Do Noto Serif JP and Barlow go well together?

A classic contrast: Noto Serif JP's serifs give headlines an editorial, trustworthy voice while Barlow's clean shapes keep body text easy to scan on screens. Barlow ships in 9 weights, so you can build captions, buttons and emphasis without adding another family.

Which font should be used for headings?

Use Noto Serif JP for headings at weight 700, and Barlow for body text at weight 400. You can swap them in the pairing tool to compare.

Are Noto Serif JP and Barlow free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.