editorial

Noto Serif JP and Lato font pairing

Serif headings with a sans serif body.

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Issue 07 · Field notes
The future of small business

Good pairings feel inevitable. Great ones set the tone before a single word is read.

Typography sets the tone before a single word is read. A strong pairing creates clear hierarchy while feeling like one consistent voice across every page. This paragraph is set in Lato, while the headline uses Noto Serif JP. Numbers like 0123456789, punctuation “quotes” — and ampersands & — reveal a lot about how two typefaces get along.

Contrast, then harmony

Look for contrast in structure and harmony in proportion: similar x-heights, compatible widths and a shared sense of rhythm. Bold text and italic text should feel natural, too.

Why this pairing works

A classic contrast: Noto Serif JP's serifs give headlines an editorial, trustworthy voice while Lato's clean shapes keep body text easy to scan on screens. Lato stays comfortable at paragraph sizes.

HNoto Serif JP

Noto Serif JP is a free serif typeface designed by Google, added to Google Fonts in 2018. It comes in 8 weights, and is a variable font with a weight axis.

More pairings for Noto Serif JP →

BLato

Lato is a free sans serif typeface designed by Łukasz Dziedzic, added to Google Fonts in 2010. It comes in 5 weights with matching italics.

More pairings for Lato →

Use this pairing on your website

HTML — paste in <head>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Noto+Serif+JP:wght@700&family=Lato:wght@400;700&display=swap" rel="stylesheet">
CSS
h1, h2, h3 {
  font-family: 'Noto Serif JP', serif;
  font-weight: 700;
}

body {
  font-family: 'Lato', sans-serif;
  font-weight: 400;
  line-height: 1.6;
}

More pairings with Noto Serif JP

A field guide to good ideas

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HNoto Serif JPBBarloweditorial→

A classic contrast: Noto Serif JP's serifs give headlines an editorial, trustworthy voice while Barlow's clean shapes keep body text easy to scan on screens.

Stories worth reading slowly

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HNoto Serif JPBPlus Jakarta Sanseditorial→

A classic contrast: Noto Serif JP's serifs give headlines an editorial, trustworthy voice while Plus Jakarta Sans's clean shapes keep body text easy to scan on screens.

Built for the long run

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HArchivoBNoto Serif JPmoderneditorial→

A modern twist on the classic: Archivo keeps headings crisp and contemporary, while Noto Serif JP's serifs guide the eye along longer lines of text.

More pairings with Lato

Everything starts with a sketch

Typography sets the tone before a single word is read. A good pairing feels like one voice.

HMerriweatherBLatoeditorial→

A classic contrast: Merriweather's serifs give headlines an editorial, trustworthy voice while Lato's clean shapes keep body text easy to scan on screens.

Frequently asked questions

Do Noto Serif JP and Lato go well together?

A classic contrast: Noto Serif JP's serifs give headlines an editorial, trustworthy voice while Lato's clean shapes keep body text easy to scan on screens. Lato stays comfortable at paragraph sizes.

Which font should be used for headings?

Use Noto Serif JP for headings at weight 700, and Lato for body text at weight 400. You can swap them in the pairing tool to compare.

Are Noto Serif JP and Lato free?

Yes — both are open-source fonts on Google Fonts and free for personal and commercial use.